For Immediate Release
13 December 2003
For More Information
Holly Gleason for Joe's Garage
Wes Vause for BNA Nashville

When The Sun Goes Down, Kenny Goes Cruzan…
Guitars, Tiki Bars & A Whole Lotta Love Tour Sponsored By Island Rum

   Nashville, TN: For Kenny Chesney, music isn't just something to sling on
the radio -- it's a reflection of his heart, life and music. And when it
comes to creating a marriage of a product and the thing that's most important to
him, it needs to be something that feels consistent with who he is.

   So when it comes time to roll-out the guitars, the tiki bars and that
whole lotta love, Kenny Chesney actually found a partner that he was already
dancing with. The Guitars, Tiki Bars & Whole Lotta Love Tour -- the sequel to last
year's Pollstar #3 Overall Ticket Seller behind Bruce Springsteen and the
Dave Matthews Band Margaritas'n'Senoritas Tour -- is being brought to you by
Cruzan Rum.

   "When I'm down in the Caribbean," says the man whose When The Sun Goes
Down is the #1 album on Billboard's all genre Top 200 and Country Album Sales
charts, "that's the rum the locals drink. And you know what they say about when
in Rome? Well, when in the islands, I started drinking what the people who
lived there drink -- and that was Cruzan!

   "It goes to show that people who're raised on something just know. It's
like home cookin' in Luttrell, I guess, because when you wanna kick back and
just groove, there's nothing like a drink that's made with Cruzan rum -- and
everybody down there knows I know it, even when your drinking responsibly, Cruzan
still makes you feel so good."

   Indeed they do. When M'n'S alum and 1st leg tour mate keith urban hit the
Virgin Islands to ring in the new year and have an erstwhile pirate Guitars,
Tiki Bars + A Whole Lotta Love pre-game tour launch, the bar the
guitar-slinging pair commandeered even whipped up a special drink in their honor. With the
clinking