For Immediate Release
22 April 2004
For More Information
Holly Gleason for Joe's Garage
Wes Vause for BNA Nashville

Kenny Chesney's Hottest When The Flame Goes Down
Multi-Platinum Cowboy Scores Hottest, Male Videos @ CMT Fan Awards

   Nashville, TN: It may've poured rain on the Red Carpet, but nothing could
put out Kenny Chesney's fire at the 2004 CMT Flameworthy Awards. With fans
signing onto country.com to vote, the triple double platinum on his way to
triple triple platinum country superstar picked up both the Hottest Video and Male
Video of the Year Awards for the clips for "No Shoes, No Shirt, No Problems"
and the 7-week #1 "There Goes My Life."

   "We don't do this for the awards, although the recognition's always
appreciated," Chesney acknowledged before walking into the press room. "Me and the
band, we do this for the fans… So, with this being a fan-voted award,
obviously, it's important to me because they're the ones signing on and voting. I look
at it like it's kind of their way of letting us know they're feeling what
we're sending them."

   Having debuted for the 2nd time at #1 on Billboard's all-genre Top 200 --
with first week sales of almost 600,000 -- with When The Sun Goes Down and
watching tickets disappear on his sold-out Guitars, Tiki Bars & A Whole Lot of
Love Tour -- where the 20,000+ tickets at Atlanta's Hi Fi Buys Amphitheatre
were gone in 600 seconds! -- Kenny Chesney's got plenty of indication that his
brand of country'n'Caribbean is connecting in a big way. Indeed, his second
single from Sun, the Unkle Kracker duet title track is now in its 5th week at #1
after taking only 9 weeks to arrive at the top of the Country Singles chart.

   "I beat Joe Don's butt," Chesney said with a laugh, referring to Rascal
Flatts' video featuring Joe Don Rooney's naked posterior. "Now if you wanna
talk about really giving you perspective, that would have to be it!"

   Sean Silva directed both the "Where The Boys Are"-feeling clip that
captured Chesney and pals romping around the waters, watering holes and beaches of
the Caribbean and the heart-tugging "There Goes My Life," which illuminates
the way seemingly life-ending things turn out to be life-making gifts. Showing
two different sides of the reigning Academy of Country Music Top Male Vocalist,
the breadth of Chesney's soul seems to resonate with his fans.

   "In both cases, Sean got inside the song and built the videos out," says
the Luttrell, Tennessean. "He knew that -- to me -- 'No Shoes' was more than a
kickback kinda song, it's really the way I try to live my life… when I'm not
on the road or in the studio, what you see in that video is exactly who I am!
And Sean recognized that, and created almost a home movie of the me the fans
never got to see.

   "With 'There Goes My Life,' it was obviously something I'd never lived…
But we've all known people who've been through something they thought was the
destruction of everything they'd worked for, only to look back and go, 'Wow!'
For me, football was such an important part of growing up… It's that place
where everything seems possible, even in a small town like where I'm from… and to
be there, then to find out your dreams are gonna have to put away 'cause of
your responsibility. Well, we wanted to show people what a blessing that
'mistake' can be.

   "And the beauty of Sean Silva -- he can get that tenderness on film just
as easy as he can hang out in the islands with me and my buddies having fun.
Both are pieces of me… and both are things Sean understands."

   Silva directed the 2002 Flameworthy Video of the Year "Young." He also
directed "Roadcase: The Movie," the documentary behind the scenes of last year's
Margaritas'n'Senoritas Tour, which was just screened to acclaim at the Salt
Lake City Film Festival and is now available on DVD.
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