For Immediate Release
28 June 2004
For More Information
Holly Gleason for Joe's Garage
Wes Vause for BNA Nashville

Kenny Chesney "Goes Back" For New Video Clip
Archival Footage, Recaptured Moments, An Old Gym Floor
& A Serious Performance


Luttrell, TN: Kenny Chesney wrote "I Go Back" on a boat in the middle of
the Caribbean -- a place as far from where he grew up as can be.. But the
song -- about how songs capture and transfix moments in our life in indelible
ways -- comes from Chesney's formative years in a town of 14,000 in the Eastern
Tennessee Mountains.

   So when it came time for the "I Go Back" video, the young man with the
third biggest ticket-selling tour after Bruce Springsteen and the Dave Matthews
Band last year, he knew he needed to take it back home. Once again working
with Sean Silva, the pair collaborated on what is not only Chesney's most
personal clip to date, but also a clip that speaks volumes about the forces that
forged who the award-winning singer/songwriter is at his core.

   "Everything in that video is authentic," says the 15-million-selling
superstar. "That's the school I went to… the gym we had dances in… the church we
went every Sunday… (David) Farmer's pick-up truck. When we decided to do a
video, I really did want to go back, to show people where those songs I was
singing about had hit me. And there are other little things - the picture of Farmer
and me in the cowboy hat, being the first day he came out to be my tour
manager, having quit a real good job to do it; the home movies in the last verse of
the kid running around in glasses being my friend who got killed when we were
17 and he'd moved away; the voices of my football coaches, my Grandma calling
me for supper, the preacher from our Church.

   "I figured if I was gonna write a song like this, a song that really
pulled all those moments from my life, I better step up to the line - and show
where all those moments happened, all those people who shaped my life. I don't
know if it's the riskiest video I've ever done… but it sure was the one that
pulled the most out of me."

   Chesney's performance was shot in part on a lazy susan, that spun while
the singer stood in place, a playground merry-go-round became a central
metaphor for the clip -- turning counter clockwise, carrying the singer back to the
sites, smells, sounds that were defining truths in his life. Progressive
lighting and editing techniques were also applied to create the montage and worn
film looks that set this clip apart.

   "Sean worked really hard on pulling this together… He shot for almost a
week, and I can't tell you how long he spent editing it. I do know they had to
go to Cincinnati to create a couple of the effects," the 2003 ACM Top Male
Vocalist and Single of the Year winner reports. "And there were probably short
cuts we could've taken - but since this is about very specific things to me, I
wanted to go the extra mile to get it to be the best it could."

   "I Go Back" is the third single from Chesney's When The Sun Goes Down,
his second #1 debuting Billboard Top 200 release with sales nearing 600,000 in
its first week. In addition to "There Goes My Life," which spent 8 weeks at #1.
there was the title track -- featuring Unkle Kracker -- from the nearly
triple platinum follow up to this triple-platinum-plus No Shoes, No Shirt, No
Problems, which spent 6 weeks at #1.

   "I hadn't found the song that talked about the way music impacted my
life" says the soft-spoken Luttrell, Tennessean. "Because some songs are as much a
part of the moment as the people you share them with. I knew how all these
songs touched me… and no matter where I was, no matter how many years later, how
those songs put me right back in the moment. I don't know if any of my songs
will ever be that for the folks coming to my shows, but I wanted them to know
that I know how important those songs that stamp your life can be… and this
clip seemed like a great way to illustrate what I ended up writing up about."

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